STATE COLLEGE, Pa., Nov. 4, 2005 | Guido D'Elia, the director of communications and branding for football at Penn State, stands in the lobby of the Louis E. Lasch Football Building, next to the Heisman Trophy won by Nittany Lions running back John Cappelletti in 1973. (Published with a feature about D'Elia in the Nov. 5, 2005 issue of The New York Times).